TETRA PAK SERVICES

While art directing at Few Agency, Tetra Pak approached our film department with a request to promote Tetra Pak Services. For this work, I was responsible for the creative direction, visual direction, direction, and planning. With a quite uncommon graphic approach, not usually done in this sector, it helped the films stand out even more. The result: 6 animated films on Youtube, each one raising awareness of different subjects of Tetra Pak Services.

CREATIVE DIRECTION AND PLANNING

Part of the references and planning agreed with the client in the early stages

Mood video *images for reference only

I usually create mood videos in the early stages to make the concept stronger. This time was no exception. *images for reference only

After getting a go with the planning, budget and style, my long friend Thiago Steka was invited to co-direct the works, creating some kick-ass style frames, setting the tone and paving the ground for 6 amazing films.

IMPROVE YOUR PROFITABILITY

DELIVERY RELIABILITY

BENCHMARK

FOOD SAFETY

Honors & Awards:

Publishingpriset (Nominated)

CREDITS

Client: Tetra Pak
Agency: FEW
Production Company: FEW Film
Executive Producer: Erik Arheden
Direction: Germano Mombach + Thiago Steka
Producer: Germano Mombach
Script: Alfred Lindahl
Illustration/Design: Thiago Steka
TD: Ricardo Drehmer
Character modelling: Lucas Falcão
Rigging: Henrique Ribeiro
Character animation: Diego de Paula Compositing: Lennon Valinhas
Additional Compositing/Animation: Ricardo Drehmer / Thiago Steka
Sound: Thiago Gautério (fita.nu)